Last week we discussed some tips on how to best prepare yourself for showcasing your home remodeling or home services business at your home show. Now that you’re set up at the show, it’s time to relax and let your potential customers come to you, right?
Not so fast. It’s important to remember that it’s the 21st century and your competitors are never offline. You’ve put a huge amount of effort into creating a booth that is inviting to your customers, so why not show it off to the world?
The competition is tough in the home services industry, which is why you need to send out a message that speaks directly to anyone planning home improvements or maintenance. To do so you should focus on the very specific services and differentiate yourself from competitors in a positive way. As well as your specialist services, focus on the unique aspects of your business such as offering 24/7 call outs or loyalty discounts.
Platforms such as Facebook and Instagram allow live video streaming. So long as there is no copyright content in your video, you can broadcast your booth to the world; live! Show your customers what they’re missing by not attending the event. You can even take the opportunity to conduct live demonstrations which will broadcast to a wider audience and really engage your potential customers.
At the very least, live videos show the face behind your business and give customers a reason to trust you over other businesses. If you have the staff levels to permit it, you can even do a Q&A on your social media pages. Interaction is a powerful tool which can prompt customers to attend your event.
Create a Following
It may sound robotic but asking your customers for a like or a follow at your booth is good social media etiquette. The level of the relationship will depend on your business. For instance, if you are a small local business you may want to connect with people on a personal level. Whereas for a larger business you may prefer to direct customers to your page.
Regardless of the particular social media platform you choose, encouraging your customers to engage with you through follows or likes is never a bad idea. Engaging with customers is definitely a win-win. A booth at a local home show is by far one of the best locations to meet with customers face-to-face. Why wouldn’t you want to connect using the most powerful social media tools available?
Keep using your social media platforms to send people to your home services website. The Event is not over until it’s over – and even then, your work is not done. You have engaged with your customers so it’s time to encourage them to keep on engaging with you and your business via email lists, post reminders, or making them part of your family.
Do you have an event coming up and need the expertise of Eviva Media? Call today for your free consultation.