What would you think if I told you that at Eviva Media, we have an advertising solution that only spends your marketing dollars when it works? You’d probably be pretty interested. Let me tell you more about our partnership with Google and search engine marketing (SEM).
Search engine marketing has many names. You may have heard it referred to as “Adwords”, “Pay Per Click, or “PPC”. Some use the term “paid search”? Regardless of what you call it, it works the same. Online browsers search in Google, Bing, and Yahoo and you will see your ads either above, to the side, or below the search results. These ads are relevant to the interest of the user and the best part is you ONLY pay if someone clicks on your ad.
How does it work?
In simplest terms, SEM runs on an auction platform. Whenever a searcher types in a phrase to the search engine (Google, Bing, Yahoo…), the platform goes to its lists of advertisers and looks to see what the advertisers are willing to spend on that phrase. Then it orders them, 1-10, in order of who bids the highest and has the budget remaining to serve for that phrase. So if you have money left in your daily budget, and you bid the highest, you show up at the top. Simple, right? Granted, there is quite a bit more that goes into a well performing SEM campaign, but this is the basic idea.
How much does it cost?
The great thing about SEM advertising is that YOU set the budget and when you work with Eviva Media. There are no contracts. Typically we run SEM campaigns on a monthly basis, but for special events we can run custom campaign lengths as well. We start by analyzing the potential volume based on the services or products you’d like to promote and provide a set budget that fits your goals.
How to get started?
As previously mentioned, reach out to the team at Eviva Media for your custom volume estimate. Our certified experts will work with you to identify the best budget and set expectations. We stay connected to you with updates and reports throughout the month.
Interested in learning more about search engine marketing or any of our other digital marketing solutions? Connect with Eviva Media and we’ll help you tap into the potential of the internet.