Are you excited about showcasing your home services business at your local home show? Well, you should be! This is your chance to promote your plumbing, painting, or remodeling services to those who are thinking about home improvements.
It is not enough to simply set up your booth and wait for customers interested in your services to arrive. You need to use the power of digital marketing to extend your reach to your target market.
Homeowner decisions are being increasingly influenced by digital marketing. In the past, these decisions were based on personal intuition or a referral from a friend. You can test this yourself by searching for a home improvement product or service online and then monitoring your Facebook account. You will notice that the very thing you were searching for will start appearing in targeted advertising on your timeline.
In case you haven’t noticed, more and more people are starting to check into locations on social media. Imagine how many people you could reach if you included a location or map that leads directly to your booth on your social media accounts! Providing your potential customers with location-specific information should be central to your marketing strategy.
Are you planning on promoting exclusive offers to customers who make a purchase or request a consultation from your booth? Let everyone know by creating hype around your promotion on your social media profiles.
If you have specials, or are giving away free products or services, make a big deal about it on social media. Customers will flock to your booth if there is the chance of benefiting from a free giveaway!
Your website is your main presence on the internet. Although social media is where most people gather, a home services website is a powerful tool when it comes to promoting your business online. You have the power to tailor your website to promote your local home show.
Start with your home page and then spread your efforts out across your other pages. A few ways to utilize your website to promote your business include:
- Create a project gallery and showcase your work
- Build a special page just for promoting the home show. Include a *bonus* drawing entry or special promotion for visitors to your booth who mention that page on your website
- Collect email addresses on your website for special promotions or announcements (like specials at home show events!)
You also want to make sure your website is mobile-friendly. Over 50% of web searches are happening on mobile devices, and almost 100% of visitors to your home show will be coming with their phones. Make sure your website is a good experience for them.
Effective Advertising at a Home Show
Advertising should be a constant effort for any business. If you utilize print or digital advertising, it is important to promote your home show booth. You know when the event is coming up so plan to make changes to your campaign.
Include details about the event in all your online and offline advertising. Be as specific as possible, including your booth location and number so customers can easily find you.
If you would like further advice on how to promote one-off events, contact Eviva Media for your home services marketing strategies today. We look forward to helping you expand your brand!