Our last two posts have covered how to market your home services business at your local home show both before and during the show. Now let’s take a look at how to utilize what you’ve done to get the best return on your new leads after the show.
You have just wrapped up your home show booth and it was a resounding success. So now what?
It’s important to maintain the momentum. It is safe to assume everyone who offered their information enjoyed interacting with you, so now is the time to show your appreciation.
Make sure to send out a thank you on social media – preferable via a video feed – or in your next newsletter. Letting people know you appreciate their patronage is the surest way to build lasting relationships in any business, whether big or small.
A small town home service business can reach a much larger audience through the power of social media and other online marketing strategies. People like to talk and a carefully crafted thank you can spread far and wide.
Once you have created an email list, use it wisely. When your customers sign up to email reminders as a result of your local home show they will want information on similar events and promotions that your business has to offer.
Use your email correspondence in a way that promotes your business as a trusted source in your industry. Keep your customers up-to-date via newsletters and reminder emails that provide valuable content.
If you are promoting a discount or another event, make sure to provide your customers with all the details, and direct them to where they can find out more information or complete a sale.
Showcase your Winners
Why not showcase your customers on your site? Make a big deal about the people who won your promotions or contests at the home show. After all, it’s those people who will keep coming back to your business.
Live stream or record members of the public who have won a discount or freebie – and always remember to ask for permission first!
For home service customers you could even use the opportunity to demonstrate your talents. Potential customers seeing you performing essential maintenance in real-time will have the phone ringing off the hook!
Contact Eviva Media today for a free consultation and find out how you can market your business for a local home show.