Website Traffic

+10%

year over year

Email Sign Ups

+525%

year over year

Pages Per Session

+8.67%

year over year

About the Organization

Sunset Playhouse is a not-for-profit community theater organization, incorporated in 1954. Sunset was the first theater in the state of Wisconsin to be built entirely by a community theater group. Today, Sunset produces eight Furlan Auditorium Productions per season consisting of comedies, mysteries, musicals, and dramas. The Playhouse is also home to three professional series–Musical MainStage Concert Series, with six concerts each season, a five-show cabaret series titled SideNotes Cabaret Series, and a three-show children’s series called bug in a rug.

Project Goals

With this website redesign, our objectives were:

  • Improve user experience and admin management capabilities
  • Refresh and update the look of the brand
  • Promote ticket sales, volunteers, donations, and the education program
  • Integrate social media
  • Increase email sign ups
  • Improve tracking for ticket sales and lead generation

Eviva Media successfully created our new Sunset Playhouse website. It is easy to navigate for our patrons and user friendly for our staff. Our site visits have greatly increased and we have received many positive comments on the site from customers.

Sunset Playhouse