In the digital age, a call to action (CTA) is an essential part of a business marketing campaign. When you website has a strong call to action, you are telling your website visitors what you want them to do and guiding them through your website. For HVAC businesses, this could prompt them to contact you for more information or to schedule a service.
While being direct when asking customers to contact your HVAC business is important in your website call to action, there are other strategies you should also include. This is your chance to create a concise and informative message on your website that tells customers “We can provide the products and services you are searching for, when you need them.”
Direct & Urgent
A call to action should be direct and urgent, compelling anyone browsing your site to get complete that set. If your HVAC business is running discounts or specials, you can let customers know in your call to action. This strategy is especially important if you have taken the time to produce promotional emails or have written blogs telling customers about current offers. You need to encourage customers to call or click through to sales pages if you want to maximize the returns on your marketing efforts.
Aimed Towards People
Remember that customers are people, which means they are more likely to pick up the phone if your call to action is personalized. Instead of using phrases like “call us today,” target the person who is currently reading your website. An example of a detailed call to action would instead say something like “Call today to receive your free consultation on our HVAC products and services.”
Short & Simple
You want those who are browsing your pages to follow the directions in your call to action, so keep it short and simple. Customers want to know you can provide the services they need, and how to complete the step, and limitations – if any!. For example, if you are offering a spring tuneup, your call to action could be: “Contact Turner’s HVAC Company before April 30th for $50 off your spring tune-up.”
If you need expert marketing support for your HVAC website, call Eviva Media today for a free strategy session. We can help you create brand awareness, and propel your business to the next level.