How established is your business in the local community? If potential customers are passing your door, or the phone isn’t ringing, you need to rethink your marketing strategy. Facebook provides a huge platform for individuals and businesses, but is your business taking full advantage of the social media reach that Facebook provides?
The new Facebook Local app is a revamp of the social media giant’s “Events” app. As the leading social media provider, Facebook has recognized the benefit of promoting local businesses. The new Local app combines many of the features of the Events app with new features to help you target your customers by showcasing your products and services.
The Facebook Local app is designed to allow users to narrow down the services they are looking for through filters. You can use the app to ensure your business is included as a relevant search result. When using the Facebook app to promote your events, give your business the edge by choosing an attention-grabbing title and a description that is relevant and engaging.
By posting events you can ensure your products and services are right where your customers are – searching Facebook Local. For instance, users can narrow down a search to “happening Today” or “anytime,” allowing you to target potential customers if you provide seasonal products or services. When you stage events such as sales or promotions, Facebook Local will allow you to reach a much broader customer base and increase the footfall in your business.
Of course, as a leading mobile app, Facebook Local will only work for businesses that understand the app’s potential. Simply listing your business or creating events is not enough. Some of the improvements to the app mean business descriptions and reviews are prominent features. Understanding these features will help to ensure your business reaches your customers in the most positive way.
Without a description for your business, you are just another line in a long list of local businesses. App users want easy to read and concise descriptions, which allows them to make informed decisions about the businesses they trust. Make sure your description stands out and the customers will soon follow. Remember, this information is synched from your Facebook business page, so make sure every post or event screams out to customers to choose your business.
It is time to stop searching for customers – let your customers come to you. The Facebook Local app places your business online where your customers spend a lot of their time. Just look at your personal Facebook page and count the number of times people check into local businesses. Whether you are a plumber, painter, or carpet layer, Facebook Local can help to elevate your business presence in the local community.
At Eviva Media we value our clients. If you are in need of any further help in using Facebook Local to grab the attention of your customers, contact us for a free consultation.