We have been working with Sunset Playhouse for a while and one avenue of online marketing that has always done well for this community theater is Email Marketing and Newsletters. Their emails keep volunteers up to date, share theater news, and – of course – promote their amazing shows. When we were asked to help them grow their email list, they liked the idea of testing out a popover.
Now whenever we mention setting up a popover, people generally look at us like we have a third eye! Popovers – but those are so annoying. If used properly, popovers can be an effective marketing strategy and we like to do things properly.
There are various methods to setting up popovers. You can have something show up right away, maybe after a visitor has been on the website for 30 seconds, visited 4 pages, or some other preset parameter. You get the idea. One strategy that we like to conduct is called exit intent popovers. There is a special feature in the website that detects when a user is going to leave the webpage. Typically they move their mouse quickly to the back button or the URL field. When this happens, the popover is triggered and instead of leaving the website the user has the opportunity to sign up for your email list!
Exit intent popovers can be used for many purposes. For Sunset, we just asked people if they were interested in signing up for their email newsletter. There was nothing special added. No promotions and nothing to buy. It’s worked great! In fact we’ve seen an increase of 525%! It’s been very successful without any decrease on the number of pages viewed or bounce rate (AKA – people aren’t annoyed and leaving!) There are tons of other situations where an exit intent popover might make sense: to stop people from abandoning their shopping cart on an ecommerce site, advertising a special offer or promotion, or inviting users to download an ebook or whitepaper. There really is a solution for every situation.
If you are interested in adding exit intent popovers, or any kind of popover to your website, you know how to reach us.