If you’re like most construction companies, you’re probably wondering how you can use social media to help promote your business. Social media can be a great way to connect with potential customers, and it’s a great way to stay top of mind.
But what should you post on your construction social media page?
This is one of the most common questions we get asked when creating a construction social media strategy. Many clients come to us because they are not familiar with the latest social media trends or don’t know where to start. Still, everyone understands the importance of posting regular and engaging content!
So to help you out with “what to post on your construction social media page,” we came up with 8 types of social media posts that you can use to help promote your construction business.
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1. Feature Project You’ve Recently Completed on Your Construction Social Media
One way to show potential customers what you’re capable of is by featuring a recent project you’ve completed. This gives them a chance to see your work and assess whether or not you’re a good fit for their needs. Projects also make great conversation starters. If you’ve got a project that you’re particularly proud of, your potential customer will be interested in hearing all about it.
2. Show Off Your Employees
Your employees are the face of your company. They’re the ones interacting with customers and representing your brand. So, it makes sense to feature them on your website and social media channels. It humanizes your company and makes it more relatable. People do business with people, after all.
Show off your team’s personality by featuring individuals from different departments across your social media platforms. People will be able to form a more personal connection with your company this way, and they will have a deeper understanding of your business.
3. Use Your Construction Social Media To Promote Job Opportunities
Promoting job openings on social media is a great way to reach a broad audience of potential candidates. You can share specific postings or let your network know you’re open to new opportunities. Sharing job opportunities will also show customers the type of people you want to work with. Which can help build trust and credibility with potential customers. Plus, it’s another way to show off your company culture. So if you’re looking to fill a vacant position, don’t forget to leverage the power of your social media.
4. Show Behind The Scenes on Your Construction Social Media Pages
As a business owner, you must show your customers that you’re always working hard to improve. One great way to do this is by posting behind-the-scenes videos or photos of your team in action. This gives your audience a peek into the hard work that goes into running your business and helps build trust and transparency. In addition, behind-the-scenes content can be a great way to generate excitement for upcoming projects. Customers will be excited to see the final results of your hard work, and they’ll appreciate being kept in the loop. So next time you’re working on a new project, don’t forget to share some behind-the-scenes content with your audience.
5. Reveal a Before/After Transformation
Displaying before and after pictures of projects you have completed presents your potential clients with an idea of what your business is capable of and the quality of work you produce. This valuable post allows you to build trust with prospective clients and showcase the work that makes you most proud.
6. Are You Involved in The Community?
Don’t shy away from patting yourself on the back. Customers are interested in the type of company they are connecting with, and your community involvement can significantly impact your image. Posts about your community involvement are a great way to show that you foster positive workplace culture, show that you care about your community, and also humanize your brand. Through community outreach, businesses can develop relationships with clients and potential customers by opening up communication lines where none existed before–a kind gesture that will never go unnoticed!
7. Industry Partners (subs/other companies)
Posting about your industry partners and other companies you work with on social media can be extremely beneficial for your business. It not only shows that you’re active and engaged with your industry, but it also helps to build trust and credibility. Furthermore, it can help to generate leads and grow your customer base. And, of course, it can also be beneficial for the companies you’re promoting. You’re helping to increase their visibility and reach by sharing their content. In today’s digital world, word-of-mouth is more important than ever before. So take advantage of social media and start promoting your partners today!
8. Company Culture
Your company culture is the heart and soul of your brand. It’s what makes you unique and sets you apart from your competitors. And when you’re able to capture that culture and share it with the world, it can be a powerful tool for building your brand. Posting about your company culture on social media can help prospective customers learn more about who you are and what you stand for. It can also help attract top talent to your team. By sharing your company culture with the world, you’re building your brand and making it easier for people to connect with you on a deeper level.
Are You Struggling With What To Post To Your Construction Social Media Pages?
We know running a company is hard work and that social media can be a time commitment. But, creating consistent and engaging content for your social media pages is crucial in establishing your brand and setting your construction business apart from the rest! Eviva Media is giving away eight free Construction social media posts from our professional account to get you started. Feel free to contact Eviva Media if you need more guidance or lack the time! We are always happy to help other businesses improve their marketing efforts through excellent content writing, graphic design, and marketing strategies tailored to your needs!