As we look into the new year and prepare our marketing strategies for 2022, it’s important to look back at the past year and consider the ways in which the marketing landscape has changed. From the updates in the Google algorithm placing more importance on website speed and performance to the news surrounding Facebook changing
No one has ever said that running a business is easy! With so much to do, creating a marketing plan is often pushed to the backburner. But once you’ve been in business for a while, you realize that a strong marketing plan makes your day-to-day operations run more smoothly. Instead of taking a reactive approach
Ranking Your Website: What Does This Mean? You’ve probably heard the term search engine optimization, but unless you work in marketing or tech, it might not have stuck with you. Also called SEO, search engine optimization is the process of helping a website be easily found on search engines. The better your SEO, the better
And how to stay ahead in the marketing landscape. Does your business have multiple ways for customers to find you online—a website, a Facebook account, an Instagram account, and maybe even a Tik Tok account? While having a marketing strategy across several channels can strengthen your brand, staying on top of the best practices for
Did you know that business websites, just like yours, fall victim to hackers and security issues every 14 seconds? Every type of website is vulnerable to hackers and can result in minor website issues to Google blocking your domain — No website is too small to be hacked! Security issues can make customers afraid to
How Updates to the Google Algorithm Can Impact Your Website Rankings As a business owner, you know how important it is for people to find your website on Google. High rankings mean more eyes on your website, more leads, and more potential clients. Keeping up with the ever-changing updates that Google makes can feel like
Behind the Scenes of a Website Rebuild Sometimes what matters most are the things you can’t see. This especially holds true for business websites, which have so many moving parts. You work hard to create an attractive, compelling brand image; what if all your hard work is being undermined by something going on behind the
Affordable Video Marketing Affordable video marketing is now available to more and more small businesses. As more streaming services become available and homeowners are finally “cutting the cord”, businesses that may have relied on TV ads or are looking for a new way to get their business out in front of their ideal target market
If your website was a risk of going down, you would probably go into a panic. Your business relies on your website for so much, and downtime can cause you to lose sales and potential clients that will be difficult to get back. No matter how you use your website, if a customer can’t access
If you are like most business owners, you are always looking for ways to increase sales. What if the “key” to growing your sales was relatively simple and something easy to implement? Well, it is! People do business with companies they Know, Like, and Trust! Think about the companies you choose to work with or
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