Historically, construction companies have used traditional methods for recruiting new employees, such as print ads, job fairs, and word-of-mouth. However, in recent years, there has been a shift toward recruiting for construction companies on social media. Construction is a notoriously difficult industry to recruit for; that’s why social media offers construction companies, just like yours, a unique opportunity to reach out to and attract potential employees.
Platforms like LinkedIn, Facebook, and Instagram have become vital to reaching out to a broader audience of prospective candidates in the construction industry. Social media can help your construction company advertise job vacancies, showcase your culture, and attract top talent, but the messaging needs to be effective to do that correctly. So, how can you use social media to recruit for your construction company?
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Phrases You Can Use When Recruiting For Construction Companies On Social Media
Social media can be a great way to find new employees. However, simply posting a job ad and using the word “hire” or “hiring” can sometimes be off-putting. Here are a few alternative phrases you can use that may help you attract more qualified candidates:
• “Looking for skilled laborers to join our team!”
• “We’re expanding! Join our construction crew today.”
• “Build your future with us! Come work for (Insert company name here).”
• “Making way for some new hires.”
• “More than just a job, we offer an opportunity to grow!”
Something as simple as incorporating your company slogan into your next hiring post to show candidates that you’re an employer with a solid and unique brand identity can go a long way. Your motto says a lot about what your company stands for, so make sure it reflects the kind of employer you are! By using more positive and inviting language, you may be able to reach a wider pool of potential candidates.
Information to Include In Your Social Media Posts When Recruiting For Construction Companies
Recruiting for construction companies on social media isn’t as simple as you might think. Posting the job title, description, and requirements isn’t the only important information you need to include in your social media posts. It’s important to also share information about your company’s culture, and what it’s like to work there. Sharing posts about company events, what makes your company unique, and your values can give prospective candidates a better understanding of who your company is and is a great way to attract new candidates. People that feel like they know your company and what it stands for are more likely to apply and be a better fit for your company if they’re hired. So don’t forget to include information about your company culture when you’re Recruiting For Your Construction Company on social media!
Social media is a great way to reach out to potential employees and let them know about your construction company. Remember, it’s important to use the right language in your social media posts. Phrases like “hiring now” may not be as effective as saying that you are looking for talented individuals who want to join a team and make a difference. By using the right language and information, you can attract new applicants who are interested in what your construction company has to offer.
Do you have any questions about how to recruit new employees through social media? Contact us today to learn more about how we can help you use social media to find the best talent for your construction business.