You only have so much time to WOW a customer, and you need to be able to do that from the second they enter your website. So, what makes for an excellent first impression?
The homepage of your website acts as the face of your business. People need to be interested and engaged by your website from the moment they enter. A poorly built website and unprofessional design can drive customers away. 94% of people say web design is the reason they don’t trust a website. What your business has to offer could be amazing, but without a strong foundation and online presence, you’re not going to see the desired results. It would be a shame to lose business on something that is such an easy fix! We want to help you identify where your website could use some improvement.
That’s why we came up with five essential elements that need to be highlighted on your homepage —
We want to help you identify where your website could use some improvement. Here are five things you should include on the homepage of your website.
1. Strong Hero Banner
The first section on a website’s homepage is referred to as the hero banner, and it’s the first thing people see when they enter your website. In this area, you should have who you are, what you do, and why you do it better than anyone else. This section on your website must help your brand stand out and grabs your website visitor’s attention.
2. Strong Call to Action Buttons
What do you want people to do when they enter your website? Do you want them to call you, schedule an appointment, or request a quote? Make sure that your next steps are clear. You never want a website visitor to wonder what they should do next. When creating your website’s homepage design, you want your primary call to action to be located in the upper right corner on the desktop and easily accessible on mobile.
3. What Services Do You Offer?
Although you will have a separate page for services, it’s important to highlight what you offer on your homepage. In this section, all you need to do is give a brief overview of the primary services you offer. This will give your customer an easy understanding of what you have to offer them and why they should work with you over your competitors!
People love to know that others have worked with you, and featuring testimonials on your website offers that proof. According to BigCommerce data, 72% of people say positive testimonials increase their trust in a business.
5. Provide Credibility
Make sure you’re proving that your business is credible! Are you part of any business associations? Do you have any certifications or awards? Making these visible on your homepage to visitors will help build trust between you and them.
How Can We Help You?
Remember that more than 80% of website traffic will never even leave your homepage. If you are interested in taking advantage of these tips and improving your website, you can request a free personalized website and marketing audit with one of our professionals!