Accomplished businesses greatly rely on their branding for their success. However, it doesn’t only benefit bigger, established companies. Whether you’re a large or small business, effective branding will make people want to do business with you. When you establish your own identity, you give the world a lens through which to view your brand. When done properly, strategic branding may just be the spark you need to catalyze a business boom.
So what’s in a brand?
Your brand is your identity. Basically, it shapes your customers’ expectations from your products and services. It also sets you apart from other businesses in the field.
Branding also influences your relationship with potential clients. Because you put your brand out there for the world to see, you create a sense of trust and transparency. It defines what sub-niche in the industry you belong to. For example, are you a premium service or are low-cost solutions more your thing? Because of branding, you make people see you for who you are and who you aim to be.
How to create your own online brand
- Define your brand identity.
What do you want people to know about your brand? What are your company’s key attributes that you want to emphasize? Spend some time to answer these questions. When you’re done…
- Get it out there.
Take this information and use it to compose a description about your company. Use this on your “About Us” page on your website.
- Create a logo for your business.
Make sure that your logo is highlighted on your blogs, websites, and other social media.
- Be consistent with your branding when doing business dealings.
Stay true to your message in everything that you do. Even the smallest things like how you respond to emails and answer calls should reflect your branding.
- Create a tagline.
Come up with a short line that’s going to help your brand stay on peoples’ minds. It should be meaningful and memorable.
- Develop a template for all your marketing materials.
Your website and all other social media pages should have the same “look” that is, again, cohesive with your branding. This means you should stick to one color scheme, layout, font, and other aesthetic components.
- Cultivate uniqueness with your site content.
Ensuring your site has a steady supply of great content will give people the impression that you’re really out to help them. Don’t slack off updating your pages. You have to stay on the scene for people to remember you. Also, your content must have a “similar feel.” That is, make sure that your articles are written in the same tone and manner.
- Always make sure to deliver.
Again, your brand is the “promise” you offer to your prospective clients. This is why you must always make sure to deliver on those promises. That’s the point of it all, right? It’s to get people to know you a certain way. The best way to do this, obviously, is to be true to your promise and provide what is expected of you.
- Link your social media in your website.
This maximizes the possible volume of interaction you can get. And the more that people will interact with you, the more opportunities you have to create a solid relationship with these people. Also, having social media pages where people can easily hit you up creates a feel of accessibility and openness.
- Consistency is key.
This is what pulls your entire branding strategy together. Always be consistent with your efforts. It’s hard to establish an identity when you’re giving off a different vibe every day.
Need help formulating a winning branding strategy? Contact the friendly marketing experts at Eviva Media and we will be more than happy to discuss branding solutions with you.