Almost every business today has a website – even your competitors. In order for yours to stand out amongst the rest, it is crucial that you have a site that provides users with a great experience. But what does that even mean?
Great website design? User-friendly navigation? Fast loading times? Yes, those things are important – but there’s more to it than that. In this article, we’ll explore some specific ways you can improve the user experience on your website and turn visitors into loyal customers.
Here are some specific ways you can improve the user experience on your website:
1. Easy To Get Around:
Make sure your site is designed for easy navigation. Users should be able to find what they are looking for quickly and easily.
2. Clear Messaging
Use clear and concise text. Avoid using jargon or complex language that might confuse users. Remember to speak to your target audience and use terminology that they understand and speaks to their pain points.
3. Website Speed
How fast your website loads plays an integral role in user experience, SEO rankings, and the number of people who convert into leads on your website. The harsh reality is that 1 in 4 visitors will leave your website, and not return, if load time exceeds 4 seconds. In other words, you have seconds to draw someone to your website and keep them there before they move on to your competitor.
4. Optimized For All Devices
Your website needs to be optimized for mobile. In the world we live in today, over half of your web traffic comes from mobile devices so if your website isn’t mobile-friendly the chances of losing potential customers/clients are high. Mobile optimization is more than how your website displays. Depending on your website you may want to hide certain information on mobile or display it differently for the best user experience.
5. Lead Generation
Make sure your website has multiple ways for people to connect with you. It’s as simple as having a click-to-call phone number, contact forms, request forms, live chat, calendar booking links, or a newsletter signup. You want users to understand what you want them to do on your website, and provide them with the opportunity to get in touch with you and take the next step!
Are you happy with your website experience?
By following these tips, you can create a website that provides a positive user experience for your visitors. Our team at Eviva Media is here to help! If you are looking for help improving your website experience you can request a free website and marketing audit, or schedule a time to have a conversation with one of our professionals!