Whether you’re just starting out with your business or you’ve been around for a while, a website is a must-have. And when it comes to creating websites, there’s no better platform than WordPress. There’s a common misconception that WordPress websites are only used for blogging, but that is far from the truth. Today WordPress is one of the most popular website builders and content management systems in the world. Some of the biggest names out there are using WordPress websites; Rolling Stones, Vogue, Microsoft, UPS, Target; the list goes on.
In this blog, we’ll go over some of the reasons why a WordPress website is the best platform for companies of all sizes and all industries.
So if you’re on the fence about whether or not to build your website on WordPress, keep reading! We’ll show you why it’s the best decision you can make.
1. WordPress Websites Are Scalable
It is often misunderstood that scaling up a website means adding more pages or enhancing its design. When scaling up, you must ensure that your site is able to accommodate increased workload without experiencing performance drop-offs – which would adversely impact your business’ profitability and customer satisfaction! It’s also important to note that you don’t have to worry about starting over with a new website as your company grows. It’s better to start with a smaller or more simple WordPress website and grow your website as your business grows.
2. WordPress Websites Are Easily Customizable
Customizing your website to suit the needs of a small business is easier than ever with WordPress. You have complete control over future updates and changes, as well as branding opportunities that will make you stand out from other companies in this competitive market. When working with an expert designer who specializes in this platform there are few limitations to what they can do for your business.
3. WordPress Websites Are Great For SEO
Search engines, like Google, play an important role in determining the success of websites due to the thousands of websites that compete for users’ attention. Websites that follow SEO guidelines are more likely to gain visibility, as they rank higher. The following are just a few of the reasons why WordPress is the best CMS for SEO:
•Keywords can be included in permalinks, making them SEO-friendly
•It allows users to customize their website’s title, H1 tags, and meta descriptions, which are the most important components of on-page SEO
•There are so many plugins available that will help optimize your images and other media on your website.
4. WordPress Has Thousands of Plugins (Functionality!)
One of the things that makes WordPress websites so popular is the huge range of plugins available. There are thousands of plugins available, both paid and free, which let you add all sorts of useful extras to your site. For example, you can add contact forms, photo galleries, reviews, SEO plugins, and more. With so many options available, you can really tailor your WordPress site to suit your specific needs.
5. You Control Your Own Hosting
For some, this may be a con, but the reality of it is that you get to decide what company is going to be the best to host your WordPress site! This gives you the ability to pick a company that you trust, that will provide you with the best possible service. This also means you can get a more personalized experience. This can be great for small businesses or for people who want to make sure that their website is exactly the way they want it. Overall, being able to choose your own web host is a great way to make sure that your site is personal, trustworthy, and exactly what you want it to be.
The fact remains that nearly 60% of websites using a content management system are using WordPress! It is versatile, functional, easily customizable, and has the best results when it comes to SEO.
Working with a platform and company you can trust is what’s most important. We are happy to answer any questions you may have regarding WordPress, hosting, or your next project at Eviva Media. Contact us with any questions you may have today!