Facebook ads are a powerful marketing tool that can help grow your business and reach your target audience, but what exactly are they, and why is it so important to pair them with posts? Learn how to create more effective Facebook ads to help you achieve your business goals.
What are Facebook Ads?
If you’re a Facebook user, you’ve seen ads in your News Feed promoting everything from goods and services to events and experiences. They’re a great way to reach a large audience quickly and with relative ease, and because they can be focused in their targeting, you can make sure your ads are seen by users most likely to be interested in what you have to offer.
While they can be powerful, Facebook ads aren’t a magic bullet on their own. To get the most out of your marketing investment, they need to be paired with high-quality posts from an account that has an established presence.
Supporting Facebook Ads with Organic Posts
You’ll want to keep the content flowing on your business Facebook account for several reasons, not least of which is increasing the effectiveness of paid ads.
First, posts help you build relationships with your audience. People are more likely to follow and engage with your brand when you post interesting and engaging content. This builds brand trust and a sense of loyalty, which can often translate to short- and long-term sales. Your posts also help you stay top-of-mind with your audience, which is essential when you consider that the average Facebook user can see hundreds of ads every single day.
You want your ads to stand out from the pack, which means making sure the right people see them and are relevant to your audience. Finally, posts keep your brand in front of your followers regularly, reinforcing the chances you’ll be the first that comes to mind when they need your services.
When it comes to actively pairing your posts and ads, you can do a few things to boost effectiveness.
Use posts to provide more information about your ads – Great Facebook ads are short and to the point, leaving the user interested in finding more information. Your posts are a great way to provide more context or in-depth information about your brand. This is an effective way of answering questions people might have about your business after seeing an ad. At the same time, other high-quality content can help encourage them to follow your account.
Use posts to generate leads – You can use Facebook ads to generate leads by simply including a call to action in your ad and send them to a landing page on your website with an offer. If you want to collect more information from potential customers, you can use posts to accomplish that objective, such as inviting people to sign up for your email list and follow your account. In exchange, your new follower can download a free digital resource. This boosts the effectiveness of your ads and expands your audience reach.
Use posts to give legitimacy to your company – Posting organic content promotes your brand and helps convert your ad-clicking customers into actual buyers. Share updates, insights, and news through social media channels to show that your business is active, engaged, and legit. And don’t forget to have some fun while you’re at it – because who said being professional had to be boring?
Increasing the Effectiveness of Your Facebook Marketing Strategy
You’re an expert at what you do, and running your business is a full-time job. You can’t put all your work on hold to also become an expert at navigating the ever-changing landscape of online marketing, nor should you. If you’re ready to turn up your marketing power but aren’t sure where to start or how to find the time, Eviva Media can help; call or contact to learn more.