The Low-Down on Facebook Ads vs. Boosting Posts – What’s the Difference?

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As a small business owner, you already know that harnessing the power of Facebook for marketing is essential. With up to 2.06 billion daily active users, Facebook remains at the top of the heap when it comes to audience reach potential. Facebook, now Meta, offers a myriad of tools and options for increasing visibility and reach. But if you’re new to online marketing, the prospect of diving into paid Facebook traffic can seem daunting. Two of the most popular choices are Facebook Ads or boosting posts, each of which comes with its own advantages and drawbacks. Let’s chat about what they look like.

Exploring the Differences Between Facebook Ads and Boosting Posts

Facebook Ads are managed through the Ads Manager in Meta Business Suite, providing complete, complex campaign control. With Facebook ads, you have the freedom to tailor content to your target audience, set your budget, and select from a variety of ad formats, including images, videos, and carousels. You also have the ability to A/B split test, tailor your ad copy with different headlines and body text, and even change what Call to Action you are using. 

Boosting posts, on the other hand, is a simple and straightforward method of enhancing the visibility of your existing content. When you boost a post, you are simply adding some fuel to the fire, so to speak, with your advertising dollars so it appears more prominently in the newsfeeds of page followers and their friends. You also have the option to focus on a specific audience. 

Which Facebook Marketing Tactic is Right for You?

You want to ensure every one of your marketing dollars is spent in the most efficient, effective manner possible. Paid ads and boosted posts share basic similarities at first blush, but upon a deeper look, you’ll see that they are quite different. 

Here’s an overview of their key differences:

Target Audience & Budget

Facebook Ads offer precise targeting, while boosting posts offers less granular options. Because Facebook Ads allow you to target every aspect of your audience demographic and can even utilize PPC (Pay per Click) pricing, you can assure your marketing dollars are going to exactly the right audience for your brand. Boosting posts simply utilizes a lump sum of money that you determine and pushes out content to more people. 

Ad Placement

Facebook Ads come with more ad placement choices while boosting posts offers more limited options. 

Ad Formats

Facebook Ads provide versatility in ad formats, whereas boosting posts offers a limited selection.

Campaign Management

Facebook Ads are more complex to manage, while boosting posts is less intricate.

The best time to choose Facebook Ads is when you need to reach a specific audience with a customized message. This method is ideal for local businesses targeting individuals within their geographical area and businesses running multifaceted campaigns. Boosting posts, on the other hand, is a cost-effective and straightforward way to amplify the reach of existing content. It’s an excellent choice for businesses working with budget constraints and seeking to more generally expand their audience. 

Facebook Ads vs. Boosting Posts: Which One is Better?

Making the best decision between Facebook Ads and boosting posts depends on your unique goals and budget. If you’re new to Facebook marketing, starting out with boosted posts is a simple and affordable way to increase visibility and gain followers who might be generally interested in your business.

Yet as you gain experience and confidence, you can explore the more intricate and complex world of Facebook ads, offering greater targeting options and diverse ad formats. 

Pro Tips for Effective Facebook Marketing

Use these tips and tricks from the pros to up your Facebook Marketing game. 

1. Set Clear Goals

What are your objectives? Are you aiming to increase brand awareness, generate leads, or drive sales? Defining your goals will help you choose the right targeting options and ad formats. 

2. Create Quality Content

No matter how much you invest in your ad campaign, it will only reach peak effectiveness if your content is high-quality. Craft visually appealing, informative content with high-quality images and well-written, error-free copy. Make sure your Call to Action is clear and you provide an email, website, or phone number that is in service.

3. Target Your Audience Carefully

Take advantage of Facebook Ads’ precise targeting tools to reach people most likely to be interested in your business. Choose specific demographics including gender, age, location, and even interests. 

4. Track Your Results

Facebook Ads Manager’s robust reporting tools allow you to monitor the performance of your campaigns so you can make data-driven decisions. 

If the prospect of managing any kind of paid media gives you hives, but you feel ready to boost your business’s presence on Facebook, Eviva Media can help. Don’t get overwhelmed by the complex world of Meta: Eviva Media specializes in managing Facebook ads, boosted posts, and a host of other crucial online marketing tactics and we’d be happy to help! Partner with Eviva Media to watch your business thrive under expert guidance and tailored marketing strategies.

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