Website

Ranking Your Website: What Does This Mean? You’ve probably heard the term search engine optimization, but unless you work in marketing or tech, it might not have stuck with you. Also called SEO, search engine optimization is the process of helping a website be easily found on search engines. The better your SEO, the better

And how to stay ahead in the marketing landscape. Does your business have multiple ways for customers to find you online—a website, a Facebook account, an Instagram account, and maybe even a Tik Tok account? While having a marketing strategy across several channels can strengthen your brand, staying on top of the best practices for

Did you know that business websites, just like yours, fall victim to hackers and security issues every 14 seconds? Every type of website is vulnerable to hackers and can result in minor website issues to Google blocking your domain — No website is too small to be hacked!  Security issues can make customers afraid to

Behind the Scenes of a Website Rebuild Sometimes what matters most are the things you can’t see. This especially holds true for business websites, which have so many moving parts. You work hard to create an attractive, compelling brand image; what if all your hard work is being undermined by something going on behind the

If your website was a risk of going down, you would probably go into a panic. Your business relies on your website for so much, and downtime can cause you to lose sales and potential clients that will be difficult to get back. No matter how you use your website, if a customer can’t access

Google has powerful tools for business owners and Google My Business is one of them. That said, if you or your business is getting calls from “Google” that you didn’t ask for or expect, it’s a scam. You’ve worked hard to build up your business and you shouldn’t be afraid to use great marketing tools

Does your website look unloved? Is it updated, easy to use, with fresh content and vibrant images? Or is it sad with old dates, and no new events or stories added for some time? Has your virtual foot traffic slowed down or stopped? Are there comments left by readers you haven’t been responded to? Perhaps

In the digital age, a call to action (CTA) is an essential part of a business marketing campaign. When you website has a strong call to action, you are telling your website visitors what you want them to do and guiding them through your website. For HVAC businesses, this could prompt them to contact you

We all know how stressful it can get to plan a big show or community theater season. After the hours of planning and prep, the question now is, “What can we do to increase ticket sales?” After working with different community theater groups, the Eviva Media team suggests these three website updates to help increase

It’s almost Halloween and we are surrounded by reminders of the season: Haunted houses, creative costumes, creepy decorations, and websites that haven’t been updated. I’m not sure about you, but that last one terrifies me! There are so many reasons to keep your website up to date. Let’s talk about them.   Beware of Hackers