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woman taking photo with phone, marketing with reels

You know social media is vital in terms of marketing and outreach, and you know a viral video can send brand awareness to the stratosphere. What you probably don’t know, though, is that marketing with reels doesn’t have to go viral to be impactful. You don’t have to hit a million views to reap the

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What’s better than promoting your business to large groups of people actively seeking home improvements, upgrades, and service pros? Home show season gives you the opportunity to do just that, but it also gathers all your competition under the same roof at the same time. Maximizing the return on your home show booth investment means

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Full Text: Unlock the Power of Buzzwords with Marketing Terms 101 EVIVA media

Acronyms, jargon, and buzzwords, oh my! If you feel like you’re surrounded by marketing terms and language you don’t quite understand, you’re not alone. You’re the expert at what you do; it took blood, sweat, tears, and no small measure of time to reach that level of expertise. Unfortunately, there isn’t enough time in the

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posting on social media from laptop

What if there were a tool that could give you the potential to access almost 60% of the global population with end-over-end annual growth? An estimated 4.70 billion people around the world use social media, and the average user is active on roughly seven platforms. Posting on social media gives your business a window to

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Digital Marketing Trends

There’s just something about a new year that makes new habits and new attitudes appealing. Of course, everyone wants to greet the first few pages of a new calendar with optimism and determination, but time passing is also a reminder that trends and attitudes can change swiftly. So, if you’re ready to take your marketing

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What Is Image Optimization And Why Is It So Important For My Website?

If a picture is worth a thousand words, then image optimization can be worth a thousand visitors. It can also lead to a better user experience, which will increase rankings and conversions because Google will see high-quality content and engage users. Your website is important to your business, and you want to make sure it’s

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How Can I Stay On Top of Marketing Trends?

Let’s face it. Staying on top of marketing trends can be really stressful and challenging because they are constantly changing! It can be tough to know where to start: you don’t want to come across as a pushy salesperson, but you also want to keep up-to-date on the latest trends and news in your industry.

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8 Red Flags That Signal It's Time For A Website Redesign

In today’s fast-paced digital world, it’s important to keep your website fresh and up-to-date. Your website is not just a collection of words and images — it’s a reflection of your business. It’s the digital equivalent of your storefront or office, the place where potential customers can come to get an idea of what you’re

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5 Benefits of Outsourcing Your Marketing

As any business owner knows, marketing is essential to the success of any company. It is creating awareness and interest in your product or service and ultimately driving sales. Instead of considering outsourcing as an expense, view it as an investment in the future success of your business. An experienced marketing agency will identify your

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How to Decide Whether to Hire An Employee or Outsource Your Marketing

Whether your business is just starting or you have been around for a while, marketing is essential for success. It’s the key to building awareness, fostering relationships, and creating demand. But it’s not just about pushing products. It’s about understanding customer needs and then creating solutions that deliver value. When it comes to marketing, businesses

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