Marketing

When was the last time you evaluated your marketing goals? If it’s been a while, don’t worry. It’s the perfect time to look over your marketing goals and find out if your business is on track to meet them. Take our marketing strategy health check to find out how your business is doing and whether

The word “invest” can leave people feeling uncomfortable. We say that’s a good thing because business owners need to be mindful about where they put their money. There is good news: Investing in your website and marketing is one of the best things you can do to increase sales and awareness. When it comes to

As we look into the new year and prepare our marketing strategies for 2022, it’s important to look back at the past year and consider the ways in which the marketing landscape has changed. From the updates in the Google algorithm placing more importance on website speed and performance to the news surrounding Facebook changing

No one has ever said that running a business is easy! With so much to do, creating a marketing plan is often pushed to the backburner. But once you’ve been in business for a while, you realize that a strong marketing plan makes your day-to-day operations run more smoothly. Instead of taking a reactive approach

How Updates to the Google Algorithm Can Impact Your Website Rankings As a business owner, you know how important it is for people to find your website on Google. High rankings mean more eyes on your website, more leads, and more potential clients. Keeping up with the ever-changing updates that Google makes can feel like

Affordable Video Marketing Affordable video marketing is now available to more and more small businesses. As more streaming services become available and homeowners are finally “cutting the cord”, businesses that may have relied on TV ads or are looking for a new way to get their business out in front of their ideal target market

There are two viable ways to promote your company brand. Traditional marketing is tried and true, while some think it’s going the way of the dinosaur. Digital marketing is becoming common on a global level, touching most of the world’s population. To discern which is best for your business, these approaches need to be defined.

There’s no way to get around it, today’s marketing for your small business must include having an online presence. A pew research survey found that 73% of Americans responded saying they use the internet regularly. Americans with their own broadband internet connection is up to 84 million. The majority of them shop, and access their

You can spend all the money in the world for advertising your product or services, but none of it will be helpful if your ads aren’t seen by the very people most likely to use your product. Your plan to roll out your advertising needs to incorporate how to target those people who are most

Since it’s debut in 2010, Instagram has evolved into an exceedingly popular social media platform. When first launched, the app focused on allowing users to edit their photos and share them with their network. Now, Instagram offers a wide variety of features, such as filters, stories, geolocalization, direct messaging between users, Facebook integration, and more.